In digital media sector our expertise includes – providing stage-gate based product development strategy, digital media asset management strategy, intangible product information hub, universal customer master management, information governance and reuse. Our clients include publishing houses, digital map provider, subscription based movie services, satellite communication and so forth.
Multiple-Gate based new product development:
Information being an intangible commodity, inventory management of digital media sector does not include any storage space/warehouse (other than the digital hardware) and normally no counting is involved.
However, the challenge is you can virtually develop and sell an infinite number of products through permutations and combinations. As a result, the number of products grows exponentially and tracking them becomes almost impossible.
We have implemented unified digital product universe in multiple-gate based product release model and can help you overcome problems such as too many products/ products built without knowledge of market traction/ market segmentation/feedback incorporation in stage gate structure/ collaborative research process within stage gates and so forth.
Content management/ Semantic tagging:
Over last couple of years, we have seen a significant number of media houses migrating their printed information into digital media. While this is very exciting, this brings a new challenge – the challenge of developing new sellable digital media by sifting through the scanned content.
And this is exactly where semantic tagging helps in developing a reusable content management strategy. Using semantic tagging an organization can identify the contents, classify them, and develop new product bill of materials faster. This helps in overall production cycle and a reduced concept-to-launch timeline.